I am Alejandro Benjamín
Product Designer
With 5+ years of experience in B2B SaaS, e-commerce, and fintech. Focused on crafting intuitive, research-driven interfaces that balance aesthetics and usability. Passionate about user behavior and human-centered design.
Contact
Projects
Featured Work
Explore the diverse range of projects I’ve worked on, each reflecting my passion for creating beautiful designs.
Boosting Marketplace Activation by 47% - UX & Automation - Joguapp
I led the design and growth strategy for Joguapp’s store builder. By identifying key drop-off points and automating the product upload process with AI and no-code tools, we reduced friction and increased store activation by 47% in just one week.
Read
First Startup Pivot — From Marketplace to Online Stores
After running Joguapp as a marketplace, we realized that most entrepreneurs wanted more than just listing products. They needed their own online store, with a personalized URL, a place to showcase their catalog, and tools to manage sales directly.
Read
3rd Pivot — Growix: AI-First E-commerce Assistant
In 2025, we were selected as one of only 12 AI startups from Latin America to participate in LAN Accelerator, a 3-month program focused on growth, distribution, venture capital, pricing, and sales. This experience pushed us to rethink Joguapp beyond a simple store builder.
Read
Other Projects
About
I’m Alejandro, a UX/UI designer with a deep passion for creating thoughtful, user-centered digital experiences but my work doesn’t stop at the interface.
I’m equally driven by the challenge of building products that grow, scale, and create real business impact. From understanding user needs to shaping product strategy, optimizing onboarding flows, or running growth experiments, I approach design with a strategic mindset.
What excites me most is designing not just for beauty, but for outcomes combining design, product thinking, and business strategy to create solutions that actually move the needle.
Here how i look
I am Alejandro Benjamín
UX UI &
Product Designer
With 5+ years of experience in B2B SaaS, e-commerce, and fintech. Focused on crafting intuitive, research-driven interfaces that balance aesthetics and usability. Passionate about user behavior and human-centered design.
Contact
Projects
Featured Work
Explore the diverse range of projects I’ve worked on, each reflecting my passion for creating beautiful designs.
Boosting Marketplace Activation by 47% - UX & Automation - Joguapp
I led the design and growth strategy for Joguapp’s store builder. By identifying key drop-off points and automating the product upload process with AI and no-code tools, we reduced friction and increased store activation by 47% in just one week.
Read
First Startup Pivot — From Marketplace to Online Stores
After running Joguapp as a marketplace, we realized that most entrepreneurs wanted more than just listing products. They needed their own online store, with a personalized URL, a place to showcase their catalog, and tools to manage sales directly.
Read
3rd Pivot — Growix: AI-First E-commerce Assistant
In 2025, we were selected as one of only 12 AI startups from Latin America to participate in LAN Accelerator, a 3-month program focused on growth, distribution, venture capital, pricing, and sales. This experience pushed us to rethink Joguapp beyond a simple store builder.
Read
Other Projects
About
I’m Alejandro, a UX/UI designer with a deep passion for creating thoughtful, user-centered digital experiences but my work doesn’t stop at the interface.
I’m equally driven by the challenge of building products that grow, scale, and create real business impact. From understanding user needs to shaping product strategy, optimizing onboarding flows, or running growth experiments, I approach design with a strategic mindset.
What excites me most is designing not just for beauty, but for outcomes combining design, product thinking, and business strategy to create solutions that actually move the needle.
Here how i look
I am Alejandro Benjamín
UX UI &
Product Designer
With 5+ years of experience in B2B SaaS, e-commerce, and fintech. Focused on crafting intuitive, research-driven interfaces that balance aesthetics and usability. Passionate about user behavior and human-centered design.
Contact
Projects
Featured Work
Explore the diverse range of projects I’ve worked on, each reflecting my passion for creating beautiful designs.
Boosting Marketplace Activation by 47% - UX & Automation - Joguapp
I led the design and growth strategy for Joguapp’s store builder. By identifying key drop-off points and automating the product upload process with AI and no-code tools, we reduced friction and increased store activation by 47% in just one week.
Read
First Startup Pivot — From Marketplace to Online Stores
After running Joguapp as a marketplace, we realized that most entrepreneurs wanted more than just listing products. They needed their own online store, with a personalized URL, a place to showcase their catalog, and tools to manage sales directly.
Read
3rd Pivot — Growix: AI-First E-commerce Assistant
In 2025, we were selected as one of only 12 AI startups from Latin America to participate in LAN Accelerator, a 3-month program focused on growth, distribution, venture capital, pricing, and sales. This experience pushed us to rethink Joguapp beyond a simple store builder.
Read
Other Projects
About
I’m Alejandro, a UX/UI designer with a deep passion for creating thoughtful, user-centered digital experiences but my work doesn’t stop at the interface.
I’m equally driven by the challenge of building products that grow, scale, and create real business impact. From understanding user needs to shaping product strategy, optimizing onboarding flows, or running growth experiments, I approach design with a strategic mindset.
What excites me most is designing not just for beauty, but for outcomes combining design, product thinking, and business strategy to create solutions that actually move the needle.
Here how i look